AOV (Average Order Value)

The difference between upselling and cross-selling Upselling and cross-selling are commonly confused and the terms are many times used interchangeably, however, there’s a difference. However they both are techniques used to boost the revenue within the sales. Let’s see the definition of upselling and cross-selling first and then go into the differences. Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. …